As, for buyers to compare products available on the marketplace
or in the e-catalog is fairly easy task, If you do not furnish product
specification with required and adequate information, chances are
you might loose a potential trade to one of your competitors.
Here are a few mistakes that the suppliers make while inserting
their product or service information in the e-catalog:
Choosing wrong subcategory: Although Rusbiz
E-catalog offers a ten-digit, five-level logical hierarchy for
organizing products and services, still many suppliers have
difficulties in finding the right subcategory for their products
and services. This mostly happens due to lack of experience
in the use of structured data base.
Insufficient product information: If you
check supplier’s catalogs thoroughly, you will be surprised
to see, how many times the product specification lacks key information.
Often, while creating their catalogs, suppliers don’t
prepare all data necessary beforehand. This results missing
of important information of the product or services.
Hazy pictures: Product pictures are important
because quality visual presentation helps buyer to take faster
purchasing decision. Unfortunately, not all suppliers understand
the significance of high-quality product pictures.
Rusbiz provides a unique service of suppliers
catalog aggregation to Rusbiz E-catalog. Data on the product or
services required to be converted to digital format and aggregated
to the e-catalog can be delivered to Rusbiz office in any form.